Founded in 2015, our journey began when a group of passionate vapers recognized the need for a reliable source of high-quality vape products in the UK. What started as a small shop with a handful of products has grown into one of the country’s most trusted vape retailers.

Our founding principle was simple: provide smokers with effective alternatives that could help them transition away from traditional cigarettes. This mission remains at the heart of everything we do today.

Over the years, we’ve helped thousands of customers find their perfect vaping setup – from first-time vapers taking their initial steps away from cigarettes to experienced enthusiasts seeking the latest innovations in vaping technology.

Quality Assurance

We rigorously test and verify all products on our shelves, partnering only with reputable manufacturers who meet our stringent quality standards.

Compliance & Safety

We strictly adhere to all UK and EU regulations governing vape products, ensuring that every item we sell meets current safety and legal requirements.

Customer Education

We believe in empowering our customers through knowledge, providing clear guidance on product selection, usage, and maintenance for the best vaping experience.

James Wilson

Founder & CEO

Former smoker turned vaping advocate with over 12 years in the industry. James leads our company vision and product strategy.

Sarah Thompson

Product Specialist

With a background in product development, Sarah carefully selects our product range and ensures we offer only the best vaping solutions.

David Chen

Customer Support Manager

David oversees our customer service team, ensuring every customer receives expert guidance and resolves any issues promptly.

At our core, we’re committed to helping adult smokers find safer alternatives to traditional cigarettes. We believe in the harm reduction potential of vaping products when used responsibly by adult smokers.

We’re dedicated to:

• Educating our customers about vaping products, their proper use, and maintenance
• Providing transparent information about product ingredients and potential risks
• Following responsible marketing practices that never target non-smokers or underage individuals
• Supporting industry standards that promote safety, quality, and responsible use

We strictly adhere to age verification processes and never sell to minors. Our products are exclusively intended for adult smokers looking for alternatives to combustible tobacco.

UKVIA Member

TPD Compliant

Trading Standards Approved

ISO 9001 Certified